PORTFOLIO

To see a video or other designs, click on the image next to the description.

Software Training

The deliverable of this project was to develop a software training program for a group of non-computer literate corrections industry employees. The program uses auditory, visual, and physical learning styles. Yes, the narrator with the soft southern twang is me.

Project development tools included:

Adobe Captivate
Adobe Audition
Adobe Premiere Pro
Adobe Photoshop

Trade Conference Banner

This freelance project was created as a trade conference graphic for a CPA firm specializing in Dental Practices. The pop-up banner was used in a booth and onstage at seminars.

Project development tools included:

Adobe Photoshop
Adobe InDesign

Brochure Makeover

This project was submitted to update and expand on an existing interior design company brochure. The original files were unavailable, so the master template had to be recreated from scratch. This included all colors, fonts and company voice.

Project development tools included:

Adobe Photoshop
Adobe InDesign
Copywriting

Designer Email

The deliverable for the email was to develop a welcome message to new potential customers. The tone has a positive welcoming tone to kickoff a new interior design project.

Project development tools included:

Adobe Photoshop
Adobe InDesign
Copywriting
MailChimp

Style Guide

This color board was created as a style guide for a new company that was started by one of the principals of Tiger Correctional Services. It was my responsibility to choose colors, design a text-based logo, and to set font conventions.

Project development tools included:

Adobe Photoshop

Trade Conference Handout

The primary deliverable in this project was to develop an introductory trade-show handout for a new hardware/software product. The system provided new and improved technology with real benefits over the market leader. The secondary deliverable was to find a way to explain a technical product clearly to a non-technical audience.

Project development tools included:

Adobe Photoshop
Adobe InDesign

Services Catalog

This 10-page commissary services catalog was designed both as a leave-behind for company salespeople and a trade-show hand-out. It replaced a disjointed group of obsolete materials. The same format was used to develop multi-page catalogs for the company's other major product lines in food services and computer software.

Project development tools included:

Adobe Photoshop
Adobe InDesign

POP Poster

This 11 x 17 holiday poster was designed to promote special gift packages for friends and family members to give to inmates. The poster was distributed in over 20 states.

Project development tools included:

Adobe Photoshop
Adobe InDesign

Trade Conference Entry Box Poster

Here is a trade show graphic for prize giveaways that tied into email campaigns for regional conferences. The red smoker was the central theme of the promotion. The bold colors built an instant recall and recognition of the email promotion.

Project development tools included:

In-house photography
Adobe Photoshop
Adobe InDesign

Recruiting Video

This project was a recruiting video produced in-house for a jail food service company. The video is two minutes in length and contains audio.

Project development tools included:

In-house video
Adobe Photoshop
Adobe Premiere Pro
Adobe Audition
Apple iMovie

CEO Blog

Mike’s Viewpoint was a monthly blog ghostwritten by me. The content focused on industry trends and marketing advice for the professional home building market.

It appeared under the company CEO Michael Nelson’s byline.

There are several samples available for viewing by clicking on the image of the Nelson Design Group website.

Magazine Editorial

Home Designer Magazine was geared to national distribution in bookstores like Barnes and Noble and Books-A-Million. The publishers were a consortium of stock home plan designers looking for an outlet to make their plans more available to the general public.

My roles at the magazine included:

Ghostwriting the opening editorial
Writing feature articles
Proofreading the work of others
Checking technical specifications of products and home plans

Direct Mail Manual Part 1 Link

Direct Mail Manual Part 2 Link

Trade Magazine Ad

This 4-color ad appeared in national home décor publications.

It reflects the company’s effort to offer new technology to aid customer sales while maintaining control of the distribution process.

Project development tools included:

In-house photography
Adobe Photoshop
Adobe InDesign

Direct Mail Manual Part 1 & 2

This is a draft copy of a manual that was sent as a premium to businesses wanting to use Direct Mail as an advertising medium. The manual is a comprehensive look at all functions and methods used in Direct Mail. This is an example long form writing requiring a significant amount of research, copywriting, editing and proofreading.