RESUME

SKILLS SUMMARY

 

A proactive, enthusiastic, and customer-oriented marketer that possesses comprehensive experience with customers in both Business to Business and Business to Consumer settings.  Successful at networking with external and internal customers. Experienced in budgeting and forecasting for large organizations. An adept user, skilled in market research, strategic planning, and new business development. Excellent communication, time management, and organizational skills. High levels of dependability and integrity. Extensive history of effective communication with remotely located and local team members.

 

TECHNOLOGY

 

Salesforce and Pardot administrator, Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro, After Effects, Audition, Dimension, Muse, Captivate), Microsoft Office Suite (Word, Excel, OneDrive, PowerPoint, Outlook), Google (Drive, Docs, Sheets), Remote collaboration tools (Zoom, GoToMeeting, Screencast), Website Development tools (Wordpress, Wix) Email Marketing (Mailchimp, Jotform)

 

PROFESSIONAL EXPERIENCE

 

Marketing Director, Tiger Correctional Services, Jonesboro, AR                                                               2012- August 2020 (RETIRED)

• Performs and directs all marketing, strategic planning, and corporate communications for a national firm

• Creates and administers marketing operations budget

• Extensive use of email marketing to customers and potential customers

• Develops sales materials for demonstrations and computer presentations

• Evaluates and recommends all media types for maximum exposure to the right market

• An Integral member of the management leadership team that led a sales increase from thirteen million dollars annually to twenty-three million dollars annually

 

Marketing Director, Nelson Design Group, Jonesboro, AR                                                                               2004-2009

• Performed and directed all marketing activities for a national home design firm

• Prepared and facilitated online presentations to prospective clients for the sales team, increasing sales by 10%.

• Supervised the design process for publishing national newsstand projects.

• Supervised, printing, distribution, mailing program to list of 145,000 names four times annually

• Took a lead role in magazine management, design, and editing

• Provided written editorial content for an in-house publication, national publication, and website

 

Regional Sales Manager - Eastern United States, Enesco Corporation, Milieu Division, Itasca, IL           2002-2004

• Collaborated with the home decor division vice president of sales of a consumer goods company

• Oversaw six independent sales organizations with 80 representatives in 29 states

• Traveled extensively for new product and sales training with sales representatives and retailers.

• Increased territory sales by more than 30% in six months.

• Sales groups placed in the top-3 positions out of 12 total groups throughout the U.S.

 

Director of Sales and Marketing, Kinder-Harris, Inc., Stuttgart, AR                                                                  1998-2002

• Managed the budgeting and forecasting of home decor manufacturer’s sales budgets

• Developed and supervised territory goals for a network of 40 sales representatives located throughout the U.S., Canada, South America, and the Middle East

• Worked with Research and Development to capitalize on new trends discovered in field-based surveys conducted with Company’s retail customers throughout the U.S. and Canada

• Exceeded sales growth as projected in annual budgets

• Revamped corporate website and participated in the development of an e-commerce site
   

Contract Marketing Consultant, Continental Computer Corporation, Jonesboro, AR                                    1997-1998

• Developed marketing, public relations, and advertising plans

• Produced a comprehensive training video series, resulting in an increase in revenues and customer satisfaction

• Planned and implemented content and programming for the Company’s first website

• Developed and executed two separate quarterly newsletters for leading products

• Wrote articles for trade magazines

• Received a very high response rate on a direct mail campaign for a new software niche product

 

President/Manager, Van Horn’s Home Furnishings and Gifts, Inc., Paragould, AR                                        1984-1996

• Held P&L responsibility and managed all business functions.

• Oversaw all areas of advertising in all major media, including planning, writing, and design

•  Increased store size by 50% with a move to a newly owned building in 1986 as a result of rapidly expanding sales

• Won four Arkansas Press Association Better Advertising Awards for excellence in newspaper advertising

• Won a National Award for Outstanding Product Display and Promotion from Department 56, Inc

 

EDUCATION    Bachelor of Science, Radio/Television, Minor in English, Arkansas State University